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Cookie Policy

How we use cookies to enhance your experience

Last Updated: August 15, 2023

At Aussie Adventures, we use cookies and similar technologies to enhance your browsing experience, analyze site traffic, personalize content, and improve our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

By using our website, you consent to the use of cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences and actions on the site.

Cookies are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.

1.1 Types of Cookies

Cookies can be classified based on their duration and the domain that places them:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They help websites recognize you as you navigate between pages.
  • Persistent Cookies: These remain on your device for a specified period or until you delete them. They help websites remember your preferences for future visits.
  • First-Party Cookies: These are set by the website you are visiting.
  • Third-Party Cookies: These are set by a domain other than the one you are visiting, such as analytics services, advertising networks, or social media platforms.

2. How We Use Cookies

We use different types of cookies for various purposes:

2.1 Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the site may not function properly.

Examples include:

  • User session cookies
  • Security cookies
  • Load balancing cookies

2.2 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function properly.

Examples include:

  • Language preference cookies
  • Location-based cookies to show relevant content
  • Cookies that remember your previous choices or preferences

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us measure and improve the performance of our site.

Examples include:

  • Google Analytics cookies
  • Cookies that track which pages are most popular
  • Cookies that help us identify how users navigate through the site

2.4 Marketing Cookies

These cookies are used to track visitors across websites. They are set to display targeted advertisements based on your interests and online behavior. They also help measure the effectiveness of advertising campaigns.

Examples include:

  • Social media sharing cookies
  • Third-party advertising cookies
  • Cookies used for retargeting or behavioral advertising

3. Specific Cookies We Use

Name Provider Purpose Expiration Type
_ga Google Analytics Used to distinguish users 2 years Analytics
_gid Google Analytics Used to distinguish users 24 hours Analytics
_gat Google Analytics Used to throttle request rate 1 minute Analytics
session_id Aussie Adventures Keeps you logged in during a session Session Necessary
user_pref Aussie Adventures Remembers your preferences 1 year Functional
cookie_consent Aussie Adventures Stores your cookie consent preferences 1 year Necessary
_fbp Facebook Used by Facebook to deliver advertisements 3 months Marketing

This list is not exhaustive and may be updated as we incorporate new features or services into our website.

4. Other Tracking Technologies

In addition to cookies, we may use other technologies to track user activity and collect information:

4.1 Web Beacons

Also known as "clear gifs" or "pixel tags," these are tiny transparent images embedded in web pages or emails that track whether you have viewed certain content.

4.2 Local Storage

HTML5 local storage allows websites to store data on your device similar to cookies but with larger storage capacity.

4.3 Log Files

Our servers automatically record certain information about how you use our site, such as your IP address, browser type, referring/exit pages, and date/time stamps.

5. Cookie Management

5.1 Cookie Consent

When you first visit our website, you will be presented with a cookie consent banner that allows you to choose which types of cookies you accept. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. To understand these settings, the following links may be helpful:

  • Cookie settings in Chrome
  • Cookie settings in Firefox
  • Cookie settings in Safari
  • Cookie settings in Internet Explorer/Edge

5.3 Opting Out of Specific Services

You can opt out of certain third-party services that we use:

  • Google Analytics: Install the Google Analytics Opt-out Browser Add-on
  • Facebook: Adjust your ad preferences through Facebook's Ad Settings

Please note that restricting cookies may impact your experience on our website and limit the functionality we can provide.

6. Consequences of Disabling Cookies

If you choose to disable or block certain cookies:

  • Some features of our website may not function properly
  • Your user experience may be affected
  • Your preferences may not be saved between visits
  • You may need to re-enter information that would otherwise be remembered

Necessary cookies are required for basic functionality and cannot be disabled without significantly affecting your ability to use our website.

7. Data Protection and Privacy

The information we collect through cookies is handled in accordance with our Privacy Policy. Please refer to our Privacy Policy for details on how we protect your personal information, your rights regarding your data, and how to contact us with any questions or concerns.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are using cookies.

If we make significant changes that materially affect your privacy rights, we will provide additional notice, such as a prominent website notice or an email notification.

9. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

Aussie Adventures
123 Explorer Street
Sydney, NSW 2000
Australia

Email: [email protected]
Phone: +61 2 8765 4321

Manage Your Cookie Preferences

You can review and adjust your cookie preferences at any time by clicking the button below:

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Sydney, NSW 2000
Australia
Phone +61 2 8765 4321
Email [email protected]

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